Now some of you skeptics might be thinking, “So what? This doesn't affect me." But it does. You already know that most online shoppers begin on a search engine, probably because you do it too. But did you know that social discovery commerce is on the rise? Just last year, ecommerce orders coming from social media grew to a staggering 202%, with 14% of it coming from Twitter.
Now, imagine if we combine Google's power of persuasion with social media's impulse to buy. What happens? Higher ROI for your customers, a simpler conversion path, and happier customers.
Let me give you an example.
Just the other day, I was looking to purchase a Groupon for Valentine’s Day. I didn’t know exactly what I wanted, so I did a quick search on Google. This is what I got:
But what if I saw this tweet instead at the top of the results page?
- I am more willing to buy a Groupon, because I won’t have to wade through all their deals. I can now browse deals based on who the deal is for.
- Now that I know this contest exists, I’ll probably enter it.
Now do you see why this Google-Twitter partnership is a big deal? There is great value in having tweets appear directly in search results.